https://www.forbes.com/sites/jeetendrsehdev/ en-us https://specials-images.forbesimg.com/imageserve/652ffb87d005b3a2a421b571/400x0.jpg?cropX1=555&cropX2=1333&cropY1=143&cropY2=921 https://www.forbes.com/sites/jeetendrsehdev/ Jeetendr Sehdev's stories. Copyright 2025 Forbes Media LLC https://www.forbes.com/sites/jeetendrsehdev/2025/05/28/sxsw-london-2025-and-the-new-leadership-code-feel-more-lead-better/ SXSW London 2025 reveals a new leadership code—where emotional fluency, personal brands, and cultural convergence matter more than performance alone Jeetendr Sehdev, Contributor Jeetendr Sehdev, Contributor https://www.forbes.com/sites/jeetendrsehdev/ content_68345c514d30612b998dfb0d Wed, 28 May 2025 05:14:06 -0400 2025-05-28T07:11:12-04:00 SXSW London 2025 reveals a new leadership code—where emotional fluency, personal brands, and cultural convergence matter more than performance alone SXSW Conference & Festivals CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership CMO Network standard https://www.forbes.com/sites/jeetendrsehdev/2025/05/22/five-branding-lessons-from-japanese-wedding-giant-four-sis--co/ At Paris Fashion Week, Japan’s Four Sis & Co. showed how weddings reflect identity. Here are five branding lessons from a love-first industry rewriting the rules. Jeetendr Sehdev, Contributor Jeetendr Sehdev, Contributor https://www.forbes.com/sites/jeetendrsehdev/ content_682dfc2ca2184260a961e85f Thu, 22 May 2025 07:13:11 -0400 2025-05-22T09:11:43-04:00 At Paris Fashion Week, Japan’s Four Sis & Co. showed how weddings reflect identity. Here are five branding lessons from a love-first industry rewriting the rules. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership CMO Network standard https://www.forbes.com/sites/jeetendrsehdev/2025/05/19/no-water-no-peace-a-branding-playbook-from-the-football-pitch/ Football for Peace demonstrates how authentic, purpose-led branding—rooted in belief, not buzzwords—can drive impact and unite the world through sport. Jeetendr Sehdev, Contributor Jeetendr Sehdev, Contributor https://www.forbes.com/sites/jeetendrsehdev/ content_682b08b78db4702e976ff6f9 Mon, 19 May 2025 07:26:08 -0400 2025-05-19T09:14:01-04:00 Football for Peace demonstrates how authentic, purpose-led branding—rooted in belief, not buzzwords—can drive impact and unite the world through sport. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership CMO Network standard https://www.forbes.com/sites/jeetendrsehdev/2025/05/15/somerset-house-at-25-a-masterclass-in-cultural-and-brand-relevance/ How Somerset House transformed from a 16th-century relic into a future-forward cultural brand through radical reinvention, community, and purpose. Jeetendr Sehdev, Contributor Jeetendr Sehdev, Contributor https://www.forbes.com/sites/jeetendrsehdev/ content_680f6ddf3c750209c888229e Thu, 15 May 2025 03:00:00 -0400 2025-05-15T03:00:00-04:00 How Somerset House transformed from a 16th-century relic into a future-forward cultural brand through radical reinvention, community, and purpose. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership CMO Network standard https://www.forbes.com/sites/jeetendrsehdev/2025/04/26/protect-the-dolls-how-a-99-t-shirt-redefined-the-power-of-fashion/ Conner Ives' "Protect the Dolls" T-shirt wasn’t just fashion — it was a cultural flashpoint reminding leaders that true branding demands real bravery. Jeetendr Sehdev, Contributor Jeetendr Sehdev, Contributor https://www.forbes.com/sites/jeetendrsehdev/ content_680cc951d219a96b9d034387 Sat, 26 Apr 2025 08:34:11 -0400 2025-04-28T17:13:39-04:00 Conner Ives' "Protect the Dolls" T-shirt wasn’t just fashion — it was a cultural flashpoint reminding leaders that true branding demands real bravery. Gareth Cattermole/Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Lifestyle /lifestyle Style & Beauty /style-beauty Business /business Retail /retail Hollywood & Entertainment /hollywood-entertainment Diversity, Equity & Inclusion /diversity-equity-inclusion Editors' Pick editors-pick leadership CMO Network standard https://www.forbes.com/sites/jeetendrsehdev/2025/04/24/nfl-draft-2025-is-the-league-ready-for-its-brand-makeover/ The NFL Draft's 2025 class, led by star college football players Shedeur Sanders, Travis Hunter, Cam Ward and others, is the media-savvy, brand-conscious generation. Jeetendr Sehdev, Contributor Jeetendr Sehdev, Contributor https://www.forbes.com/sites/jeetendrsehdev/ content_680a3c1a73bd28243fe8769c Thu, 24 Apr 2025 10:26:34 -0400 2025-04-24T13:10:35-04:00 The NFL Draft's 2025 class, led by star college football players Shedeur Sanders, Travis Hunter, Cam Ward and others, is the media-savvy, brand-conscious generation. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Business /business SportsMoney /sportsmoney leadership CMO Network standard https://www.forbes.com/sites/jeetendrsehdev/2025/04/21/pope-francis-dies-at-88-leaving-behind-lessons-for-leaders/ Pope Francis rebranded faith with radical empathy, lived humility, and global purpose. A lesson in leadership the world—and its brands—urgently needs. Jeetendr Sehdev, Contributor Jeetendr Sehdev, Contributor https://www.forbes.com/sites/jeetendrsehdev/ content_68062f879a8aa104338b754c Mon, 21 Apr 2025 09:46:30 -0400 2025-04-23T07:07:06-04:00 Pope Francis rebranded faith with radical empathy, lived humility, and global purpose. A lesson in leadership the world—and its brands—urgently needs. dpa/picture alliance via Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership CMO Network standard https://www.forbes.com/sites/jeetendrsehdev/2025/04/15/how-brett-johnson-is-building-the-first-black-ultra-luxury-brand/ Brett Johnson is redefining luxury—not by mimicking legacy, but by mastering it on his terms. Quiet power, cultural pride, and a new blueprint for the industry. Jeetendr Sehdev, Contributor Jeetendr Sehdev, Contributor https://www.forbes.com/sites/jeetendrsehdev/ content_67efc64adbd85317d277075e Tue, 15 Apr 2025 05:51:49 -0400 2025-04-18T13:15:58-04:00 Brett Johnson is redefining luxury—not by mimicking legacy, but by mastering it on his terms. Quiet power, cultural pride, and a new blueprint for the industry. Brett Johnson CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership CMO Network standard https://www.forbes.com/sites/jeetendrsehdev/2025/04/02/val-kilmer-dies-at-65-lessons-from-a-top-gun-brand-maverick/ Val Kilmer wasn’t just a star—he was a brand: fearless, cult-driven and constantly evolving. His legacy is a playbook for every leader in culture today. Jeetendr Sehdev, Contributor Jeetendr Sehdev, Contributor https://www.forbes.com/sites/jeetendrsehdev/ content_67ed295d122a73004c3f0f35 Wed, 02 Apr 2025 11:14:32 -0400 2025-04-02T13:08:48-04:00 Val Kilmer wasn’t just a star—he was a brand: fearless, cult-driven and constantly evolving. His legacy is a playbook for every leader in culture today. Getty Images CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network leadership CMO Network standard