LeBron James

The celebrity watch of the moment pops up on another iconic wrist.

The hoops superstar tells us all about his life on two wheels.

And every product is under $10.

He's an acclaimed poet by day and a League Pass superfan by night—and his newest book bridges the gap.

The white gold racing chronograph will set you back—fittingly—roughly $40K.

Plus the rest of the illest on-court kicks in Indianapolis, from SGA's colorful customs to Jalen Brunson's unearthed classics.

The bouncy Lunar Roam is seriously underrated—and just so happens to be dropping today.

It gives “luxury sports watch” a whole new meaning.

From technical marvels to street-ready kicks, these are the best sneakers we saw on the court in the NBA and the WNBA this year.

The Lakers star joins Rihanna as the house's second campaign star of the Pharrell era.

I played against LeBron as a kid—and kept watching him as he went to the pros and I enlisted.

And then come back for one last farewell season with Bronny [smiling devil emoji].

James wore a very special edition of one of this era’s defining pieces. 

It’s an incredible artifact of hip-hop history—and Kim K paid a hefty sum for it. 

Also this week: Hugh Grant wore a watch fit for an action hero, and Ben Affleck brought out his Hermès.

Plus: Cousin Greg finally makes a good choice and LeBron James wears one of last year’s big new releases.