

Big Number
$144M
Brad Pitt’s F1 opened to $57 million in North America and another $88.4 million overseas for a global start of at least $144 million. The Apple film has a huge advantage in having a lock on Imax screens for three weeks — it grossed $28 million in its Imax bow — in addition to playing other premium large-format screens, for part of that time. One major caveat: the movie sports a hefty production budget of at least $200 million before marketing. Full story.

Snapshot
Streaming Growth
In a surprise, Spanish-language service ViX is expected to be the fastest-growing subscription streaming service in the Americas in 2025, according to Ampere Analysis forecasts. Ampere, a media analyst firm based in London, believes ViX will grow its subscriber base by 18 percent this year, reaching 10.5 million paying customers in the Americas (the U.S., Central and South America — no Canada). The report.
STREAMING
Top Series
The most-viewed series of the week
2
3
5
↑ The series finale of The Handmaid’s Tale helped bring the show one of its biggest weeks ever in Nielsen’s streaming ratings.
NIELSEN STREAMING CONTENT RATINGS (May 26-June 1, most recent week); Updated June 26
Top Movies
The most-viewed films of the week
1
2
3
4
5
↑ Captain America: Brave New World led the movie top 10 and finished eighth overall with 750 million viewing minutes after its May 28 streaming premiere on Disney+.
NIELSEN STREAMING CONTENT RATINGS (May 26-June 1, most recent week); Updated June 26
TV Use, By Platform
Streaming platforms have led Nielsen’s Gauge rankings of TV use for most of the monthly snapshot’s four-year existence. It had yet to eclipse the combined total usage for cable and broadcast outlets, though — emphasis on had. The Gauge for May shows that streaming captured 44.8 percent of viewing time in the United States for May, beating the combined tally of 44.2 percent for cable (24.1 percent) and broadcast (20.1 percent). Other TV use (gaming, physical media playback, some on-demand viewing) made up the remainder. YouTube and Netflix, the two biggest streamers, accounted for 20 percent of all TV use, nearly beating the broadcast total by themselves.
Full Story
BOX OFFICE
Top Movies
The highest-grossing films domestically
1
2

How to Train Your Dragon
Universal / DreamWorks Animation
$19.5M
Weekend Gross
4,127
Theaters
$200M
Total Gross
3
4
5
↑ One formidable challenge: F1 cost a net $200 million to produce before marketing, if not closer to $300 million, so will need long legs to turn a profit at the box office.
6
7
$4.1M
Weekend Gross
2,157
Theaters
$186M
Total Gross
8
9
10
↑ M3GAN 2.0‘s global start was an equally disappointing $17.2 million. The sequel cost a modest $25 million to produce before marketing, but that’s still more than double M3GAN‘s miniscule $12 million budget.
COMSCORE (June 27-June 29)
Trailer Spotlight
Superman Returns
James Gunn’s reboot of the series for Warner Bros. hits theaters July 11. The feature stars David Corenswet as Superman, Rachel Brosnahan as Lois Lane, and Nicholas Hoult as Lex Luthor.
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Upcoming Releases
Notable movies heading to theaters
July 25

Aug. 1

The Long Tail
Top Network Series Over 35 Days of Viewership
The Nielsen 35-day figures for the 2024-25 season (or most of it, in the case of 35-day numbers) show that for series that originate on broadcast or cable networks, five weeks of streaming can grow a show’s audience by 40 to 50 percent — and in a few outlier cases, practically double it — from its linear total over the same time frame. Nearly as important, though, is the fact that streaming continues to be a sizable fount of new viewers even after on-air and DVR viewing essentially stops. The majority of streaming also happens in the first week — but, in further evidence that streaming has reoriented viewing habits, a good amount of a show’s five-week streaming total happens from day eight onward.
BROADCAST
Top TV
The most-viewed primetime network shows
1
Pacers vs. Thunder (Game 7)
ABC
16.61M
Viewers

2
Pacers vs. Thunder (Game 5)
ABC
9.54M
Viewers

3
Pacers vs. Thunder (Game 6)
ABC
9.28M
Viewers

4
60 Minutes Presents
CBS
5.33M
Viewers

5
America’s Got Talent
NBC
4.58M
Viewers

Nielsen (June 16-June 22)
Inside View
The narrative behind the numbers
