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Shop TODAY Beauty Awards: Winners Seen on TODAY, From $8
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Shop TODAY Beauty Awards 2025
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Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.99
Shark
$349.99
Ulta
$349.99
Nordstrom
Derma-E Retinol Line Smoothing Hydro Gel Patches
Winner: Best retinol for eyes
$30.00
Ulta
$29.99
Dermae
$29.99
Amazon
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.00
e.l.f. Cosmetics
$16.00
Ulta
$16.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$11.97
Amazon
$12.00
Essie
$14.69
Target
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$22.40
$28.00
Innisfree
$28.00
Amazon
$28.00
Sephora
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$9.97
Amazon
$9.97
Walmart
$11.59
Target
It Cosmetics Do It All Radiant Concealer
Winner: Best new launch concealer
$30.00
Sephora
$30.00
Ulta
$30.00
Macy's
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$13.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$99.00
Elizabeth Arden
$99.00
Amazon
