The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
WATCH THE SERIES BELOW
New Balance CMO And President of Brand Chris Davis Speaks About 50/30/20
Seth Matlins speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he is likely to be the family-owned private company's CEO, but because as a marketer he's acutely aware that he's not just a brand leader but a commercial one, and because of his perspective on strategic and calculated risk taking.
Accenture Song CEO David Droga On The Difference Between Solving And Selling
Seth Matlins speaks with David Droga, a legend of the advertising, marketing and business worlds, to get the POV of a CEO who both understands marketing and who talks to CEOs who do not. Founder of the eponymous Droga5 in 2006, which has been named Agency of the Year more than 25 times, since September 2021, David's been the CEO of Accenture Song, the world’s largest tech-powered creative group and a part of Accenture, where he has taken it from a $12.5 billion company to a $19 billion tech-powered creative giant in just 3 years.
Entrepreneur And Media Exec Joe Marchese On Why Everyone Has An Opinion On Marketing
Seth speaks with serial entrepreneur and media executive Joe Marchese, not just because he’s a widely recognized leader in the media and technology industries but because of his CEO experience, his deep understanding of marketing and the Attention Economy, and his insights into how the long and short of it interact.
Autodesk CMO Dara Treseder Speaks On The Art And Science Of Engaging Audiences
Seth speaks with Dara Treseder, the Chief Marketing Officer at Autodesk, about where B2B marketing is the same as—and different than—B2C marketing. At Autodesk, a leading technology & software company, Dara oversees the worldwide marketing, brand, communications, demand generation, e-commerce, and education business teams.
Google CMO Lorraine Twohill Talks Product Marketing And Chocolate Chip Cookies
In this episode Seth speaks with Lorraine Twohill, the long-time CMO at Google, someone who understands product marketing, arguably as well as anyone ever, and better than almost anyone ever. As Google's CMO, Lorraine oversees a global team responsible for telling the story of Google's brand and bringing to life how its many tools — products and services both — help millions of businesses grow.