
Rethink ROI: When Accuracy Matters, Integrated, AI-Backed Tools Measure Up
Today's leading companies are implementing AI-backed technology powered by rich first-party data to better understand their campaign’s performance and more accurately predict the impact of future media investments.
136,795 viewsMay 19, 2025
Rethink ROI: When Accuracy Matters, Integrated, AI-Backed Tools Measure Up
Today's leading companies are implementing AI-backed technology powered by rich first-party data to better understand their campaign’s performance and more accurately predict the impact of future media investments.
Brand Contributor