Roger Dooley is a speaker and author who covers science-based business strategies. He builds on behavioral science, AI, and neuromarketing to create practical business solutions.
Dooley’s books include Friction (Top 3 Management Book, strategy+business) and global bestseller Brain
AI Beat Humans On Emotional Intelligence Tests. This Is Important.
AI just beat humans at emotional intelligence tests 81% to 56%. The implications for how you communicate with customers, employees and stakeholders are huge.
Carnival’s Crazy Week: Record Revenue, Netflix ‘Poop Cruise,’ Loyalty Meltdown
Carnival’s crazy week proves that winning financially and winning with customers can feel like two different games. Sometimes, you can’t win both at the same time.
Will Carnival Cruise Line Walk Back Changes To Loyalty Program?
Carnival's elimination of lifetime loyalty status has long-time cruisers furious. Comments from their brand ambassador suggest adjustments might be possible.
Carnival Cruise Line’s Loyalty Program Changes May Be A Costly Mistake
Carnival scrapped its 13-year loyalty program, switching to a spend-based program. Even Diamond members will struggle to keep status they previously earned for life.
New Netflix Interface Sparks Outrage—But Testing Tells A Different Story
Netflix's homepage redesign is getting slammed on social media, but their testing shows most users actually prefer it. Here's why they are smart to not change it.