Sonia Thompson is an inclusive marketing strategist and consultant. She covers the intersection of inclusive marketing, belonging, and customer experience to help brands grow bigger, more diverse, and fiercely loyal customer bases. She also hosts the Inclusion and Marketing
Why Fast Growing Beauty Brands Are Standing By The LGBTQ+ Community
Leading beauty brands are driving growth by standing with the LGBTQ+ community — showing why inclusive branding is a smart long-term business strategy.
Beyoncé’s Shirt Sparks Backlash—Here’s The Lesson For Marketers
The shirt Beyoncé wore to celebrate Juneteenth on tour sparked a lot of outrage and conversation about her intent, and broader understanding of history in America.
Inclusive Marketing Isn’t A Requirement For Brands
Brands have the power to choose whether or not they will engage in inclusive marketing or not. Brands must also be prepared for what consumers will do in response.
How The ‘Sinners’ Movie Delivered On Authenticity
Consumers want brands to be authentic with their marketing. The Sinners' movie was steeped in authenticity. What marketers can learn from Ryan Coogler's approach.
‘Sinners’ Proves (Once Again) What Consumers Really Want
Ryan Coogler's box office triumph 'Sinners' provides a roadmap for brands on how to turn more consumers into loyal, raving fans and dismantle incorrect narratives.