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Leeron Hoory

Staff Writer

About

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, Gothamist, and Slate.

Leeron Hoory is a staff writer at Forbes Advisor, where she specializes in software and technology for small and mid-sized businesses. With more than a decade of writing experience and three years dedicated to Forbes Advisor’s SMB vertical, she covers topics including e-commerce platforms, website builders, payment processing, cybersecurity, and VoIP services.

Before joining Forbes Advisor, Leeron worked as a journalist covering business, culture, and technology. Her reporting has been featured in publications such as Quartz, Slate, Salon, the Village Voice, Gothamist, the Observer, and Newsweek. She’s also written product reviews for outlets like Popular Science, Popular Mechanics, and Tom’s Guide.

In addition to journalism, Leeron has contributed branded content and thought leadership for organizations in finance, commercial real estate, health tech, and beyond. Her work includes writing for WeWork, Lev.co, and NOCD, a telehealth company focused on mental health treatment.

Leeron’s strength lies in breaking down complex information into clear, engaging guides that help readers make confident decisions, whether they’re launching an online store or choosing a CRM system.

Achievements

  • 10+ years of writing and content strategy experience
  • 3 years covering business software and technology for Forbes Advisor
  • Published work in >Newsweek, Quartz, Slate, Popular Science, and more
  • Experience writing for brands in finance, tech, real estate, and health
  • Contributor to consumer and SMB-focused publications and product review platforms

Other writing 

Is the Ink Business Unlimited worth it?, Bankrate

Amex Blue Business Cash vs. Amex Blue Business Plus, Bankrate

The 9 Best Ergonomic Office Chairs for a More Comfortable Workday, Popular Mechanics

  • What Is a Zero-Trust Network? Definition, Pro & Cons

    Zero trust is an approach to cybersecurity based on the idea that no user or asset should be trusted by default. The main tenets of zero trust are: “never trust, always verify,” assume breach and explicitly substantiate. These tenets, along...
    What Is a Zero-Trust Network? Definition, Pro & Cons

  • What Is A Drip Campaign? Definition And Examples

    If you’ve spent any time online shopping, you’ve likely received drip campaigns in your inbox. Drip campaigns are a series of automated emails companies send to customers, subscribers or prospective customers when a user makes a specific action (such as...
    What Is A Drip Campaign? Definition And Examples

  • 9 Business Ideas For Teens

    Starting a business as a teenager can help you explore your skills and interests, gain professional experience and earn money. Plus, the process can be fun, and you might even discover what you want to spend your life doing—or you’ll...
    9 Business Ideas For Teens

  • What Is Digital Transformation?

    Digital transformation has the potential to change your business completely. A successful digital transformation can automate manual, time-consuming processes, cut costs and give you access to business analytics you previously didn’t have. Read on to learn more about how a...
    What Is Digital Transformation?

  • 7 Essential SEO Metrics To Track

    If you’re just getting started with SEO or you have recently implemented an SEO strategy for your website, you’ll need to know whether or not it’s working. SEO metrics can tell you how visitors are engaging with your website and...
    7 Essential SEO Metrics To Track

  • How To Do Keyword Research For SEO

    If you’re just getting started building a website or are upgrading it, you’re likely asking yourself how people will find it. Even if you’re selling the coolest, most innovative products on the internet, no one will know about them if...
    How To Do Keyword Research For SEO

  • What Is Network Access Control (NAC)?

    Networks are changing with new technology. In the past, a network consisted of the connection between physical devices, usually computers, in one room. Today, there are many ways to connect to a network, including through the cloud and Internet of...
    What Is Network Access Control (NAC)?

  • What Is Network Segmentation?

    Network segmentation refers to the process of partitioning a network into subnetworks. There are several reasons a company or organization may want to segment its network, including to improve security and performance. Read on to learn about the main benefits...
    What Is Network Segmentation?

  • BigCommerce Vs. Magento (Adobe Commerce)

    As a business owner looking to build an e-commerce store, the platform you choose will make a meaningful difference to the design and functionality of your store. Features such as the ability to accept recurring payments and one-click checkout can...
    BigCommerce Vs. Magento (Adobe Commerce)

  • ClickFunnels Vs. Unbounce (Comparison)

    ClickFunnels and Unbounce are software that aim to make it easier to run an online business and increase sales. These two companies have different primary focuses and are best suited for different goals. Read on to learn about ClickFunnels vs....
    ClickFunnels Vs. Unbounce (Comparison)

  • ClickFunnels Vs. SamCart (Comparison)

    Whether you’re looking to improve your online business, increase sales or start a brand-new company, many online tools are available that can help. ClickFunnels is software that allows online business owners to create sales funnels and much more. SamCart helps...
    ClickFunnels Vs. SamCart (Comparison)

  • Website Launch Checklist: 11 Essential Tasks

    A website is often the first place people turn to when they want to find out more about a business. Before you launch a website, you’ll want to do a final check of all the small details that make your...
    Website Launch Checklist: 11 Essential Tasks

  • ServiceTitan Review: Features, Pros & Cons

    ServiceTitan is a cloud-based software designed for field service management. If you are looking to migrate all of your business functions to one software solution or you want to upgrade your current software for increased efficiency, ServiceTitan could be the...
    ServiceTitan Review: Features, Pros & Cons

  • 5 Benefits of Email Marketing

    When was the last time you opened up an email from a brand you liked because the subject line said a product you considered buying is now on sale? Email marketing is one of the most effective ways to reach...
    5 Benefits of Email Marketing

  • Bitdefender Vs. McAfee Comparison

    Whether you’re a small business owner looking to upgrade your cybersecurity, or an individual user wanting better protection for your devices, antivirus software is an important tool. Bitdefender and McAfee are two of the best options on the market. However,...
    Bitdefender Vs. McAfee Comparison

  • Mullvad Vs. NordVPN Comparison

    NordVPN and Mullvad VPN are two popular virtual private network (VPN) providers that offer an encrypted internet connection, online privacy and additional security features for internet browsing. While both are competitive options, they vary in their pricing structure and the...
    Mullvad Vs. NordVPN Comparison

  • PureVPN Vs. NordVPN Comparison

    PureVPN and NordVPN are two virtual private network (VPN) services that offer users online privacy and an encrypted internet connection in addition to several more features. NordVPN is one of the most popular VPNs on the market while PureVPN’s subscription...
    PureVPN Vs. NordVPN Comparison

  • Best Apps To Sell Your Stuff

    Whether you have a few items you no longer use and want to sell, or a closet full of unworn clothes you want someone to sell for you, there are plenty of options for selling apps that can connect you...
    Best Apps To Sell Your Stuff

  • Best Websites To Sell Your Stuff

    Whether you have college textbooks you no longer need or a camera that you haven’t used in years, selling your stuff online can be a great way to make extra cash and get rid of items in a sustainable way....
    Best Websites To Sell Your Stuff

  • Bitdefender Vs. Norton Comparison

    Antivirus software is an important part of an overall cybersecurity plan. Antivirus software will scan your device and protect it from potential malware. Bitdefender and Norton are two solid options, although they differ in price, plans and features. Below, we...
    Bitdefender Vs. Norton Comparison

  • WordPress Vs. GoDaddy Comparison

    Your website is often your business’s first online impression. Whether you’re building an online store, portfolio or company blog, it’s essential that your website loads quickly, is well-designed and easy to navigate. If you want to create a website, you’ve...
    WordPress Vs. GoDaddy Comparison

  • Shopify Payments Review: Features, Pros & Cons

    Is Shopify Payments right for your business? Our guide will tell you everything you need to know about the payment processor’s features, pricing and pros and cons. Shopify Payments is the default payment processor for Shopify stores. It offers a...
    Shopify Payments Review: Features, Pros & Cons

  • What Is Network Optimization? Definition & Best Practices

    You’re probably familiar with the experience of being on a Zoom conference where the connection keeps dropping or coming in and out. Network optimization refers to the tools and techniques that improve a company’s overall network performance. There are countless...
    What Is Network Optimization? Definition & Best Practices

  • How To Hide Your IP Address (4 Easy Methods)

    If you are connected to the internet, you have an internet protocol (IP) address. But what does your IP address reveal about you or your business and is it something you should conceal? There are many reasons an individual or...
    How To Hide Your IP Address (4 Easy Methods)

  • Playstation VPN Setup Guide

    There are many reasons to consider setting up a virtual private network (VPN) for your Sony PlayStation consoles. Increased privacy and anonymity are two of the main ones but there are several more. While setting up a VPN on a...
    Playstation VPN Setup Guide

  • What Is Cloud Networking? Definition, Types & Benefits

    These days almost every business relies on the cloud to some capacity. Cloud networking is scalable and flexible. It allows organizations to increase their infrastructure according to changing demands. Cloud networking also saves costs, as companies only pay for the...
    What Is Cloud Networking? Definition, Types & Benefits

  • What Is A Cyber Attack? Definition, Types & Prevention

    A cyber attack is an attempt to steal data or cause harm to a computer, network or device. Cyber attackers use different methods to break into computer systems and there are various motivations behind them including personal, criminal and political....
    What Is A Cyber Attack? Definition, Types & Prevention

  • What Is Cybersecurity? Definition & Best Practices

    Cybersecurity is the practice of protecting networks, data (including private and sensitive data) and devices from hackers and cybercrime by taking precautions. While cybersecurity might sound like a specialized subject that’s handled by the IT department, chances are your business...
    What Is Cybersecurity? Definition & Best Practices

  • 4 Effective Employee Recognition Ideas

    Everyone likes being recognized for their effort and accomplishments. Employees who are recognized for their work are more likely to be satisfied and fulfilled in their jobs, contribute more and stay long-term at the company. There are many ways to...
    4 Effective Employee Recognition Ideas

  • ERP Vs. MRP: What’s The Difference?

    Both enterprise resource planning (ERP) and material requirements planning (MRP) are commonly-used tools by manufacturers. The question of which is right for your particular needs will depend on whether you are looking for a system that will streamline the day-to-day...
    ERP Vs. MRP: What’s The Difference?

About

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, Gothamist, and Slate.