Justin Birnbaum is a New York City-based staff writer who covers the business of sports. He’s profiled billionaire team owners Toto Wolff and Jorge Mas, reported on how big sneaker brands are capitalizing on surging women’s basketball popularity, and edited tentpole lists such as
Toto Wolff’s Winning Formula
Forbes Staff
The hard-driving billionaire built Mercedes’ F1 team into an auto racing dynasty. Their championship days may be in the rear-view mirror, but he is more successful than ever.
NBA Draft 2025: Projected Contracts For Cooper Flagg And Other First-Round Picks
Duke’s freshman phenom went No. 1 and can earn nearly $14 million next season—not including endorsements. It could be the beginning of a billion-dollar career for the 18-year-old.
How New Balance Went From ‘Dad Shoe’ To Scoring The No. 1 NBA Draft Prospect
By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.
The Highest-Paid Players At The 2025 FIFA Club World Cup
Soccer’s top earner isn’t suiting up, but five other stars kicking off the tournament this month made a combined $381 million over the past year, led by Inter Miami’s Lionel Messi.
The World’s Highest-Paid Golfers 2025
See the earnings of the highest-paid golfers in the world, including Jon Rahm, Rory McIlroy and Tiger Woods—part of a top 10 who scored $612 million over the past year.
The Future Of Women’s Pro Soccer Is Being Built In The Heart Of Kansas City
The first stadium ever constructed primarily for a women’s club has turbocharged the Current’s business—and set a new standard for the National Women’s Soccer League.