10 Best CRM Software Of 2025

If you’re looking for a CRM that can help you manage leads, deals and contacts, customize it to your liking, generate detailed reports and enhance collaboration without breaking the bank, look no further than Zoho CRM. In addition, my top pick supports email and telephony services, which makes contacting customers simple. There are also robust automation tools and integrations, and you can connect the CRM to social media sites.

Zoho CRM has a clean user interface and an extensive list of tools.

Zoho CRM also lets SMBs create online catalogs and manage inventories, and thanks to Android and iOS apps, you can stay updated while on the move. Zoho CRM offers a lot of bang for the buck and provides all the tools for SMBs to succeed. There is a limited free plan that supports three users, but the magic begins in the paid plans, which start at $20 per user per month and increase to $65 per user per month (both billed monthly).

Learn more: Read our full Zoho CRM review.

Zoho CRM is not complex, meaning teams of all sizes will be able to hit the ground running.

Like most Zoho products, such as Zoho Projects, Zoho CRM is easy to use because of its well-designed interface and intuitive tools. I found the menus clean and easy to follow, and the Kanban boards were simple to use due to a drag-and-drop mechanic. It took me just a few minutes to set up Zoho CRM to my liking and a few more minutes to figure out how to configure integrations and automations. Most teams will be up and running quickly with Zoho CRM.

Thanks to its extensive toolset and customization, Salesmate takes second in my roundup of the best CRMs. No matter what industry you work in, the Salesmate customization tool allows you to create the perfect interface for your needs, which can lead to enhanced productivity. Salesmate offers easy-to-use contact management and AI tools, email and SMS features, marketing and automation tools, integrations, mobile apps and extensive reports.

The layout tools let you create the ideal interface for your operation.

The sales component of Salesmate is also robust. Tracking deals, tasks, meetings and inventory is straightforward, as is creating quotes, tracking customer tickets and uploading documents. You can also accept inbound calls and call out. Unfortunately, Salesmate does not offer a free plan, but its paid plans are affordable and within reach of most SMBs. The plans start at $29 per user per month and increase to $79 per user per month (when billed monthly).

Learn more: Read our full Salesmate review.

Salesmate contact forms display a lot of information, but they do not feel overwhelming.

Salesmate’s design will not wow you, but you will be impressed by how easy it is to navigate. Perfectly placed menus and icons help you switch between tools effortlessly, and the tools offer a hassle-free user experience. After a few minutes of poking around, I could create contacts and deals, set up email accounts, generate reports and upload documents. You can hit the ground running with Salesmate.

If you’re a fan of AI, you’ll appreciate the work Freshsales has put into its Freddy AI assistant. The AI tool can draft emails, summarize data, rate how likely a deal is to be completed and help with customer chat. While AI is a big selling point of Freshsales, it would be remiss of me not to mention the well-crafted contact and deal management tools, task tracking, integrated email inboxes, telephony features, robust reports, integrations and automation tools.

Freddy AI can draft an email and adjust its message and tone on your command.

You’ll also find a beautifully designed user interface and mobile applications for Android and iOS. Freshsales offers a free plan that supports three users and basic tools. The paid plans start at $11 per user per month and increase to $71 per user per month when billed monthly, making it accessible to many SMBs.

Learn more: Read our full Freshsales review.

The dashboards in Freshsales look fantastic but can be slow to load.

Despite offering many features, I found it incredibly easy to navigate the Freshsales interface because of its well-designed menus. None of the tools are hard to use, and creating AI-powered automations and integrations was hassle-free. Even the integrated email tool was straightforward. I did experience some slowdowns when loading pages with lots of data, such as contacts and the report dashboards, but otherwise, Freshsales offers a great user experience.

If email marketing is a big part of your business model, you should look closely at Pipedrive. The email builder lets you create stunning emails that can significantly impact your bottom line. In addition to the email builder, you’ll find lead, deal and contact management features, over 400 integrations, an appointment scheduler and automations. Additionally, Pipedrive includes an intuitive email tool, myriad reports and an AI assistant.

Pipedrive’s email and newsletter builder is one of the best I have used.

Unfortunately, document management with e-signature support is a pricey add-on in the lower plans, at $32.50 per company per month, and you will not find a free plan. The paid tiers are costly, starting at $14 per user per month and ending at $99 per user per month (when billed monthly). Still, if you want a powerful email marketing platform, Pipedrive is the way to go.

Learn more: Read our full Pipedrive review.

Pipedrive’s Kanban boards aren’t pretty, but they are functional.

Pipedrive is yet another functional platform that SMBs will have no issues with. A navigation bar allows you to jump between tools efficiently, and boards, lists and calendars are neat and intuitive. Even the more advanced tools, such as the email builder and dashboards, are easy to configure. Is Pipedrive the best-looking CRM? In my opinion, no, but I do think it ranks up there as one of the most functional and user-friendly tools available.

With a no-fuss pricing structure, Nimble is the ideal platform for solopreneurs and small teams. For $29.90 per user per month (billed monthly), you’ll find all the usual suspects, such as lead generation tools, sales pipelines, reports and social media integrations. Task tracking, document management, mobile apps, dashboards, web forms, email sequencing, customizable workflows, automations and integrations are also present.

You can upload documents directly to Nimble from your computer or cloud storage services.

Nimble’s plan supports 2GB of storage per user, 25,000 contacts, 1,000 monthly group messages, 1,000 custom fields and 25 monthly credits to capture lead information. The bad news is that, as there is just one plan, if you need to increase the base allotment of these tools, you need to pay for more, which can dramatically increase the monthly user price. Still, if your team is small or you work alone, Nimble’s base plan will likely offer plenty for you.

Learn more: Read our full Nimble review.

You can customize Nimble’s pipelines and more with minimal effort.

I found Nimble to be an extremely polished CRM. The tools are smooth when in use, switching between features is flawless, and creating workflows and automations takes no time because of the neat user interface. I also appreciate the level of customization present. You can effortlessly configure fields, modify pipeline stages on the fly and add widgets to dashboards. In terms of design, Nimble is the only platform on this list that matches monday.com’s shine.

Agile CRM made it into our roundup of the best free CRM software for many reasons. The free plan supports 1,000 contacts and 5,000 branded emails and offers custom data fields, lead scoring, appointment scheduling, email campaigns and email tracking. You’ll also find form and landing page builders, a campaign workflow, one automation and integration, reports and task tracking. As a result, Agile CRM is the ideal tool for SMBs with little to no software budget.

Agile CRM’s interface is on the dingy side of things but is perfectly usable.

Should you outgrow the free plan and can afford to pay, there are three paid plans to choose from, which add advanced features and increase the number of contacts, emails, automations and integrations. The plans start at $14.99 per user per month and increase to $79.99 per user per month when you pay monthly. If you need to save money but still need access to a CRM with an excellent set of tools, sign up for Agile CRM’s free plan.

Learn more: Read our full Agile CRM review.

Agile CRM’s dashboards can be organized to display numerous data points.

Agile CRM’s interface design won’t win any awards, but it is serviceable. Navigation is relatively easy despite the menu being on the small side, and the tools work very well. I had no issues creating contacts, generating pipelines, integrating with third-party apps and setting up automations. However, I was left unimpressed with how long (26 hours) Agile CRM’s customer support team took to reply to a help request. Overall, Agile CRM is an easy-to-use tool.

While monday.com doesn’t offer as many bespoke CRM tools as other platforms, it’s easier to use than most dedicated CRMs. You’ll find exceptional Kanban boards that can track tasks, easy-to-use boards that can store numerous data types, powerful dashboards, and templates that can get your team up and running quickly. You can also create automated workflows and integrate monday.com with hundreds of other software platforms.

The boards on monday.com are well-designed and easy to customize.

If you’re worried about the price, don’t be; monday.com is quite affordable. You’ll find a free plan that supports two users and paid plans that range from $12 per user per month (billed monthly) to $24 per user per month (billed monthly). There’s also an Enterprise plan for businesses that need extra administration and security tools. The only thing to remember is that each plan requires a minimum of three users.

Learn more: Read our full monday.com review.

I believe monday.com’s dashboards are the best you can find.

For me, monday.com has one of the most beautiful interfaces, and its easy-to-use tools make adopting this CRM a piece of cake. You can create workflows instantly with its well-designed templates. Entering data is straightforward and customizing tools is a doddle. The dashboards are the best I have used, and creating automations is child’s play, thanks to an excellent graphical user interface. Startups don’t need to look any further than monday.com.

Apptivo is the ideal platform for SMBs needing to create leads and turn them into paying customers in one swoop. Apptivo excels at lead management and nurturing. You’ll find everything you need to identify opportunities, capture lead information, create quotes, track deals, send invoices, sign documents with e-signatures and accept payments. Apptivo truly is an end-to-end CRM that’s ideal for those in commerce, real estate and many other industries.

Apptivo allows you to track everything from start to finish.

Dig into Apptivo, and you’ll find integrations, automations, a document management system, dashboards, email campaigns and telephony support using integrations. Apptivo has no free plan, but you can try it free for 30 days. There are four paid plans. The entry-level plan, Lite, costs $20 per user per month, while the high-tier Ultimate plan costs $50 per user per month (both when billed monthly). There’s also an Enterprise plan, but you must contact Apptivo for a quote.

Learn more: Read our full Apptivo review.

Apptivo is a powerful tool, but it is designed poorly.

Apptivo is a powerful CRM that can do wonders for SMBs, but the platform’s design and nonintuitive tools take many hours to learn. Switching between tools is often slow, and navigation is clunky due to numerous drop-down menus. The interface design is straight from the early 2000s. As such, Apptivo looks old compared to platforms such as monday.com, Freshsales and Nimble. Still, its robust toolset makes it one of the best CRMs around.

SMBs working with sensitive data should consider Insightly, which offers an extensive list of privacy controls and a robust suite of CRM tools. Insightly lets admins control item visibility, set user roles and sharing options, create permissions and create single sign-on and SCIM provisions for extra security. It is also HIPAA and GDPR compliant, making it ideal for healthcare workers, law firms and financial consultants. Insightly is also SOC Type II compliant.

You can quickly set user permissions and roles in Insightly.

Additionally, you’ll find dashboards, mobile applications, automations, file storage, contact and deal management tools, and task management features. Insightly CRM’s paid plans start at $29 per user per month and increase to $99 per user per month (billed annually). However, to get marketing tools, integrations and service features, you must sign up for Insightly’s stand-alone services or join Insightly’s All-in-One plan, which costs between $349 and $2,599 monthly (billed annually).

Learn more: Read our full Insightly review.

Insightly’s user interface is very clinical.

Like Apptivo, Insightly is a robust CRM that falls short in the design department. Still, while Insightly’s interface looks dated, it’s very functional. I had no difficulties navigating the platform, and all the tools were user-friendly. In minutes, I was importing contacts and creating pipelines. I don’t think many users will experience issues with Insightly during use. If the aesthetic appeals to you, and you need strong data controls, Insightly is for you.

Salesforce is likely the most recognizable name in the CRM space, but it’s not just here because of this; it’s here on merit. Salesforce offers robust pipelines, lead and contact management tools, customizable dashboards and an AI assistant. Salesforce can also integrate with over 4,000 platforms, meaning if there’s a software platform you use to help run your SMB, you can likely integrate it with Salesforce.

You can connect Salesforce to over 4,000 software platforms.

Salesforce also allows custom fields to enter deal-related data, a storefront designer, email campaigns, a drag-and-drop email builder, email templates, task management tools and payment portals. One negative is that Salesforce does not offer a free plan, though you can try it for 30 days. Paid plans start at $25 per user per month (billed monthly or annually) and increase to $100 per user month for the Pro Suite (billed annually).

Learn more: Read our full Salesforce review.

Unfortunately, Salesforce falls flat regarding design and user experience.

I have spent a lot of time with Salesforce, and after using it, I always come away with the same feeling of frustration. Again, Salesforce’s tools are potent, but the lackluster design doesn’t instill confidence. When switching between tools, new windows open in your browser, which can confuse you, and some of its tools are difficult to use, even for experienced CRM users. Still, if you have the time to learn Salesforce, it will serve you well.