Compare the Best Webinar Software of 2025
Methodology
To determine rankings for the best webinar software, I researched and tested 14 platforms, comparing them based on features, user experience and overall value. During testing, I scheduled and set up webinars, created polls and used other available features.
The Forbes Advisor research team gathered data for 67 critical features and components across these webinar platforms. I organized these data points into eight categories, assigning each category a weight based on importance. The resulting scores and rankings, which balance objective data and my testing experience, led to my final list.
Here’s a closer look at the categories I used to determine scores:
Decision Factor | Scoring Weight | Description |
---|---|---|
Expert Score | 16% | Each provider is evaluated based on my testing experience, considering factors like value, ease of use, reputation and features. |
Value | 15% | Providers’ pricing and plans are considered, giving higher scores to platforms with a better “bang for your buck.” |
App and Customer Reviews | 12% | Aggregated feedback from real users on app review sites like the App Store and Play Store are taken into consideration, plus customer reviews on websites like G2 and Trustpilot. |
Service and Support | 5% | Providers are scored based on their customer service offerings, including whether you can contact them by phone, live chat or email. |
Webinar Setup and Registration | 22% | I considered each provider’s tools for setup, scheduling and promotion, including landing pages, source tracking, email automations and surveys. |
Engagement Features | 14% | Providers are compared based on their in-meeting capabilities intended to engage and interact with participants. These include chat, breakout rooms, participant reactions, etc. |
Customization | 12% | Webinar customization options for each provider offers, such as branding, co-hosting and multi-session events, is taken into account. |
Data and Transcripts | 4% | Providers’ capabilities for data and customer insights, including engagement reports, attendance analytics and event transcription are evaluated. |
How To Choose the Best Webinar Software
When choosing the best webinar software for your business, you want a platform that offers all the features you’d like with a minimum of extras you won’t use, at the lowest cost possible. You may also want to consider complementary features that improve event marketing and lead generation or capabilities to get paid for your webinars.
Here’s what to consider when choosing webinar software:
Essential Webinar Features
The most critical webinar features are those you use to engage your attendees. These include not just your maximum capacity and time limit but features like chat, live polling and breakout rooms. Registration features are also essential to track sign-ups for your event.
Here are a few of the most valuable webinar features:
- Meeting capacity. This is the maximum number of attendees you can host in a meeting at once. Some plans let you begin with as few as 25 attendees, while some Enterprise options support up to 10,000 guests.
- Time limit. Some free and low-tier plans limit you to an hour for webinar sessions, while some let you host events that run up to 24 hours. This feature is worthwhile if you plan to host marathon-type events that run all day with multiple speakers.
- Chat. A live chat window enables attendees to communicate with each other and the host. Chat increases engagement, facilitates networking and gives you a pulse on the audience’s mood and wants.
- Polls. Polls let you pose questions to the audience in real time, with preset answer choices or a blank text box. In most cases, you can create polls ahead of time or write the questions live during the meeting. You can see the results live and display them visually for the audience, providing feedback and entertainment.
- Q&As. Question and answer sessions are periods during an event when audience members can ask questions. The host can choose questions to highlight and answer.
- Handouts and file sharing. Most webinar systems let you offer handouts during the session, such as PDFs, brochures and other documents. These materials can be used for promotional purposes, advertisement or to help attendees follow along.
- Breakout rooms. Breakout rooms split the larger audience into smaller groups for more personal communication. This capability gets more audience members involved, creating a more positive experience.
- Registration and sign-up forms. Webinar platforms let you create registration forms for attendees to sign up for events. Some registration forms are premade, some let you customize the form fields and some platforms allow you to customize an entire webpage for registration.
If capacity and time limit are your main concerns, Zoom Webinars and Zoho offer the best bang for your buck while including all or most of the other features listed. Webex offers the most in-depth and customizable polling features. BigMarker is a good option for breakout rooms and customizable registration.
Value
A webinar software’s value considers its cost as well as the capabilities you get for the price. The best value for your company depends on your business needs and the features you want. However, some webinar providers and plans stand out by offering a wide variety of advanced features at a lower price than competitors.
Zoho Webinar offers the best value in general, regardless of your participant capacity or pricing tier. Though its features are relatively simple, Zoho’s pricing is significantly cheaper than most other providers on the list. Zoom and Webex are also a good value, especially if you plan to capitalize on the advanced polling capabilities. While GetResponse is relatively expensive, it’s a solid value if you plan to utilize all the marketing and web-design features it includes in addition to webinars.
Marketing and Promotion Tools
Most webinar software providers include capabilities that help you market and promote your virtual event. For example, most platforms enable you to automate emails that send confirmations, reminders and post-event follow-ups. Some platforms let you create and sell tickets, offer discounts and promo codes or easily share your event on social media.
GetResponse is the most comprehensive marketing platform on our list, with in-depth email and SMS texting automations that promote your webinar and your business. ClickMeeting also has an excellent variety of marketing and promotion tools for a decent per-attendee rate.
User Experience
Beyond the features themselves, you need a user-friendly webinar platform. It should be a straightforward and efficient process for you to create webinars, set up marketing tools and emails, get paid, track registration and start the event. During events, you should enjoy the live-meeting display and have easy access to all the controls you need to engage a live audience. Live streaming should also be a harmonious and hassle-free process that doesn’t distract you from hosting.
Zoom offered the best user experience overall, with a super-intuitive setup and a pleasant interface. However, WebinarJam stood out with exceptionally clear HD video display. Demio and Livestorm offer step-by-step event setup menus that ensure you check all your boxes when setting up and marketing your webinar.
Paid Webinars
If you want to charge your webinar attendees and get paid, it’s critical to choose a platform and plan that lets you accept payment through your preferred methods. This capability is usually reserved for higher-tier plans. Further, providers vary in the payment methods they let you use—some let you only use PayPal, some only Stripe and some both.
ClickMeeting, GetResponse and Zoom are the most flexible options for paid webinars because they accept the widest variety of payment methods.
Live Streaming
Many webinar platforms let you live stream your events across social media platforms including Facebook Live, YouTube Live, LinkedIn, Twitch, etc. Streaming can help you reach a much larger live audience than your webinar capacity allows, especially if you’re working on building a social media presence.
While many platforms reserve live streaming for higher-tier plans, all ClickMeeting plans let you stream live to Facebook, YouTube and LinkedIn. Livestorm offers an exceptional variety of compatible streaming platforms, including X and Twitch—two options that no other providers offer.
Which Webinar Software Is Best for Your Business?
The best webinar software for your company depends on what you plan to achieve with webinars, your anticipated capacity and your budget. If you’re looking for something easy to use but with solid features to engage a live audience, Zoom and Zoho Webinar are your best bets. If you want to keep events interesting and gather feedback from your audience with polls, go with Webex.
If you want to stream your webinars live across social media platforms, Livestorm is the clear best choice. On the other hand, ClickMeeting is a great option for those looking to create tickets, offer promotions and get paid for your webinars. GoTo Webinar works well if you want to record and edit your virtual events into sharable videos.
If you want to use webinars as part of a larger marketing scheme—including website building—GetResponse offers this all-in-one marketing functionality. On the other hand, if you only want to market your events with an engaging landing page, BigMarker is a strong option.
Frequently Asked Questions (FAQs)
What is webinar software?
Webinar software is a communication platform that lets you host live virtual conferencing events for audiences ranging from 25 to 10,000-plus attendees. These events often include interactive features like polls, chat and breakout rooms.
What is the best software for webinars?
Zoom Webinars offers the best value overall, though Zoho Webinar and ClickMeeting stand out with solid pricing and marketing features. Other platforms have unique advantages as well.
Is there a free webinar platform?
Livestorm and Zoho Webinar both offer free plans that let you host unlimited webinars. Beyond these options, no providers offer free webinar plans.